Proximus Group enters into a definitive agreement to acquire a majority stake in Route Mobile, a strategic move towards becoming one of the worldwide leaders in digital communications and digital identity
Proximus Group has signed a definitive agreement to acquire through Proximus Opal, a ∼58% interest in Route Mobile, a global company specialized in CPaaS services, listed on NSE and BSE in India with a market capitalization of EUR 1.1 billion. As a part of the agreement, some of the founding shareholders of Route Mobile will reinvest in a minority stake in Proximus Opal, a subsidiary of the Proximus Group and the holding company of Telesign, Proximus' US-based affiliate. Building on the combined strengths of Route Mobile and Telesign, the Group is paving the way to become one of the worldwide leaders in the fields of digital communications (CPaaS) and digital identity (DI).
In line with its strategic vision, Proximus Group already built up a significant presence in the CPaaS and DI markets thanks to Telesign. The strategic acquisition of Route Mobile generates substantial scale, with an annual revenue around EUR 900 million for Route Mobile and Telesign combined.
In CPaaS, the transaction enables the creation of one of the worldwide leaders: Proximus Group instantly becomes the third largest player globally (based on messaging volume), with a vastly expanded customer outreach. Proximus' CPaaS portfolio will be significantly extended through adding Route Mobile capabilities, notably in omnichannel, which will help capture value from the ongoing – generative AI-based – revolutions in customer engagement. After closing of the transaction, the CPaaS activities of the Group will be led by Rajdip Gupta, the CEO of Route Mobile who will continue to execute his current role.
In DI, the Group will also strengthen its offerings as the addition of Route Mobile's “TruSense” skills will reinforce Telesign's already substantial capabilities. After closing of the transaction, the DI activities of the Group will be led by Joe Burton, the CEO of Telesign who will continue to execute his current role.
Geographically, Route Mobile's footprint in the Indian subcontinent, Africa, Asia-Pacific and Latin America perfectly complements Telesign's presence in Europe and North America, allowing the Group to own a worldwide customer coverage of >200 countries and territories, while ensuring exposure to high-growth markets.
The deal is expected to generate substantial value thanks to the enriching corporate culture, as well as the high complementarity of Route Mobile and Telesign – both in terms of product offerings and geographic coverage. Annual run-rate EBITDA synergies realized 3 years post-closing are expected to be at least EUR 90 million, which will be realized by both Route Mobile and Telesign.
Details of the agreement
The agreement consists of the acquisition by Proximus Opal of a controlling stake (57.56%) in Route Mobile from the founding shareholders of the company, followed by a reinvestment by some of the founding Route Mobile shareholders into Proximus Opal. More specifically:
- Proximus Group will acquire 57.56% of the shares in Route Mobile through Proximus Opal, for an initial INR 59,224 million (EUR ∼643,0 million) cash consideration for a price per share of 1,626.40 INR.
- The acquisition of the majority stake in Route Mobile will, in accordance with Indian regulations, trigger a mandatory takeover offer (“MTO”) for up to 26% of the total shares outstanding of Route Mobile at the same price per share. Depending on the outcome of the MTO, the stake held by Proximus Opal could further increase to around 75% of Route Mobile's shares. Total cash consideration for this part of the operation, will be determined by the effective MTO take-up.
- The acquisition of the majority stake in Route Mobile and the MTO will be followed by a reinvestment of EUR ∼299.6 million by some of the founding shareholders of Route Mobile, for up to 14.5% of the shares of Proximus Opal. The reinvestment by some of the founding shareholders of Route Mobile implicitly values Telesign at EUR 1.4 bn.
Taking into account the reinvestment, the net cash consideration for Proximus prior to MTO amounts to EUR ∼343.4 million.
The agreement remains conditional upon realization of the conditions provided for in the agreement, including the receipt of regulatory and anti-trust approvals and the completion of the mandatory takeover offer on certain shares of Route Mobile. Proximus expects to close the transaction within the next six to nine months.
Proximus will finance the deal through bridge financing followed by the issuance of a new bond upon closing of the transaction. There is no meaningful impact expected on Proximus' Group leverage ratio, remaining within the company's comfort zone of < 3.0X net debt /EBITDA under S&P definition, independently of the MTO outcome.
Route Mobile, a strong CPaaS player focused on emerging markets
Route Mobile offers omnichannel communication solutions to its customers, including notably automated SMS or WhatsApp notifications for order updates, appointment reminders and promotions, as well as voice-based and email solutions. Route Mobile also offers AI based firewall analytics solutions to mobile network operators across the globe. It serves more than 3,000 customers worldwide (enterprises, OTTs and mobile operators). Over the course of full year 2022-2023, Route Mobile realized a total reported revenue of INR 35,692 million (EUR 427 million), 55% Revenue CAGR FY 2020 – FY2023, while the EBITDA stood at INR 4,566 million (EUR 55 million), 66% EBITDA CAGR FY2020 – FY2023).
Guillaume BoutinCEO of the Proximus GroupThe acquisition of a majority stake in Route Mobile is a transformational step for our international CPaaS and digital identity activities. With Route Mobile and Telesign, Proximus Group now holds two strong and highly complementary global assets, both from geography and product expertise standpoints. This will allow us to reap the benefits of scale, considerably reinforce the product suite of both brands and realize synergies generating substantial value for our shareholders. This acquisition perfectly fits in our bold2025 strategy, with focus on strengthening our leadership in the domestic market and continuing to grow our international activities.
Rajdip GuptaCEO of Route MobileThe partnership with Telesign paves the way for Route Mobile to become one of the global CPaaS leaders and achieve a billion-dollar annual revenue run-rate much sooner than the anticipated 3-4 years' timeframe. Route Mobile, with its strong CPaaS omnichannel product offerings and deep entrenchment in emerging markets coupled with Telesign's strong presence in developed markets and a very robust digital identity stack, complement each other immensely to create a very strong value proposition for the Proximus Group and its stakeholders.
Joe BurtonCEO of TeleSignOur mission at Telesign is to create a trustworthy place for everyone in the digital space. As Proximus Group welcomes Route Mobile to the family, we are encouraged by the opportunities it will bring us as we focus on expanding our global reach and meeting our customers' digital identity and messaging needs. The relationship with Route Mobile will complement Telesign as we focus on delivering our brand promise.
Morgan Stanley & Co. International Plc acted as the exclusive financial advisor to Proximus on this transaction. Linklaters LLP and Shardul Amarchand Mangaldas acted as legal advisors.
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