In order to succeed in our ambitions for 2030, Proximus group defines the ‘Amplify’ strategy for our Domestic activities (Benelux). For Proximus Global, the ‘Elevate’ strategy was founded.
(More info about ‘Elevate’ at our Proximus Global website)
Our sense of purpose
Boldly building a connected world that people trust so, society blooms
Stijn Bijnens, CEO Proximus Group: “The DNA of our Benelux activities is offering an infrastructure, solutions - a safety & trust that customers, enterprises & the Belgian society need.”
We build a connected world (1) and have a unique role in ensuring the trustworthiness (2) , security and sovereignty of these digital societies. By investing in digital accessibility and inclusiveness, and by acting in the battle against global warming, individuals, households, enterprises and governments will flourish, and society (3) will benefit.
Our target picture 2030
A locally anchored digital infrastructure reference, supported by trusted brands that resonate across generations and industries
Amplify
To reach our target picture, we protect our leadership position in telecom and ensure profitable growth of our IT activities, by providing the best network, superior products and high‑quality services. Second, on infrastructure level, we enable and own gigabit access, optimize network utilization and decommission copper faster. Furthermore, we strengthen our mobile leadership, transform network operations with AI to boost efficiency and customer experience. Finally, we reimagine our way of working to prepare for the future. We invest in our colleagues to gain future orientated skills and drive efficiencies through simplification and AI. We also offer a nationwide edge infrastructure.
A customer experience that truly makes a difference
An infrastructure that provides secure connectivity for everyone at any time
Investments in colleagues & technologies, like edge computing to prepare ourselves for the future
We apply 4 transversal priorities in our daily actions: AI is our ally wherever possible, secondly our Think possible culture guides us in ‘how’ to realize the strategy, we consistently look for sustainable solutions and finally we hold the regulations in high regard.