Proximus launches "Flex"
Proximus launches "Flex", a unique new range of packs that can be customized to the needs of each member of the family
From 1 July, Proximus will offer each household the opportunity to create a pack tailored to its needs through its new "Flex" offering. In addition to even greater personalization, other revolutions are also making their debut: free mobile data outside the bundle, unlimited calls for everyone, and a new app to make daily life easier for the family. Advantageous plans with several mobile subscriptions will also be offered. The first pack in the Flex range will be available from €59.99. Proximus has developed this new offer in collaboration with its customers.
Connected families: the possibilities of digital technology in the service of their daily lives
Millennials have grown up and become parents in their turn, bringing with them new consumption habits and very specific expectations of new technologies: these new connected families expect more and more flexibility and freedom in their choices and consumption, but also help from technology to make their daily lives easier and to pursue their passions even more intensely. The constantly changing societal context in which these families live no longer allows to consider the family as a homogeneous whole, but rather as a group of individuals with different personalities, desires and aspirations.
Therefore, each member of the family must be able to find what they are looking for in a telecom offer; that's why Proximus proposes a flexible pack that can be customized to everyone's needs.
Flex, an offer as unique as each member of the family
The range of Flex packs consists of the following categories that you can mix as you see fit:
- The home experience
Everyone benefits from an ultra-fast Internet experience with unlimited data. And because the quality of Internet access at home is important for every family, Proximus also offers the best Wi-Fi in every corner of the house thanks to the smart Wi-Fi technology recently installed in the modems, which constantly optimizes the Wi-Fi experience, and if necessary gives recommendations, via the My Proximus application, for even more powerful Wi-Fi to ensure a stable and fast connection everywhere in the house. In addition, a Wi-Fi booster is included in most pack combinations to increase coverage if necessary. Fixed calls within Belgium (excluding special numbers) become unlimited regardless of the time of day. Finally, Proximus makes it easier to organize family life through its Proximus Family life collaborative application, which allows to create lists, share calendars, access recipes, communicate in complete security and offers the option to share locations between family members.
Proximus is investing in the networks of the future and is strongly accelerating its fiber deployment program. Customers eligible for fiber will be offered Flex Fiber to allow them to benefit from all the advantages of fiber technology, with speeds of up to 1 Gbps in the Flex Fiber Premium pack.
- The mobile experience
Each mobile plan included in a Flex pack offers unlimited calls to Belgian numbers (excluding special numbers) from Belgium as well as unlimited calls (excluding special numbers) to all EU countries when travelling within the EU. It also offers total peace of mind regarding mobile data consumption, which will no longer be billed or cut off if the monthly bundle is exceeded, but only reduced in terms of speed until the following month. Customers who exceed their bundle can regain full surfing speed through mobile data options (€3 for 500 MB and €5 for 1 GB). It will be even more advantageous to group all the family's mobile subscriptions in a Flex pack, with the price of the second mobile subscription starting at €9 for 5 GB of data and unlimited calls and texts. The range of unlimited offers now extends to three bundles and includes a fully unlimited rate plan with 5G access.
- The content experience
The TV experience will be more than ever tailored to the tastes of each member of the family thanks to a wide choice of local and international content (including Netflix), some of which is included in the Flex packs, and thanks to the Pickx interface which organizes the content based on each user's preferences and makes it accessible on all screens at all times. With Flex packs, family members can watch Pickx simultaneously on 5 different devices and need to worry even less about their mobile consumption as each mobile subscription offers an additional 5 GB of data per month dedicated to the Pickx app. Proximus will also add an extra dimension with the launch of the Android TV Box (V7), available as from the 1st of July.
Finally, everyone stays connected to the news through the My e-Press offer, which is included in the Flex packs at no extra cost and which gives a choice of access to either the full digital subscription of Le Soir + or of Het Laatste Nieuws.
With our new strategy #inspire2022 and our brand promise ThinkPossible we want our customers to experience the possibilities of digital so that they can live better. Four years after the successful launch of Tuttimus, we now introduce our new offer, Flex. We have developed Flex together with our customers, and it allows each family to adapt the offer to their needs, and each member of the family can enjoy all the possibilities Proximus brings thanks to an attractive family mobile offer. With Flex, our customers can also enjoy worry-free mobile data, worry-free Wi-Fi coverage, and can organize their family life digitally thanks to the Family life app. Finally, we are also enhancing the Pickx experience with the launch of the new Android TV V7 decoder.