Proximus Supports "Scroll bien, Swipe mieux": A campaign for more responsible digital use
Digital technology is an essential part of our daily lives. It connects us, entertains us, and makes things easier. But behind every scroll, click, and swipe, there is an environmental impact that is often overlooked. At Proximus, we recognize the need to raise awareness about responsible digital consumption—which is why we are proud to support Digital Wallonia’s new campaign, "Scroll bien, Swipe mieux."
Why does responsible digital use matter?
The numbers speak for themselves:
- 80% of a device’s CO₂ emissions occur before it’s even turned on
- Digital technology accounts for 2-4% of global greenhouse gas emissions
- Video streaming represents 80% of global internet traffic
The "Scroll bien, Swipe mieux" campaign aims to educate young people on the hidden impact of digital consumption and provide them with practical tips to reduce their footprint while improving their relationship with technology.
Proximus' commitment to a more sustainable digital future
As a company committed to sustainability and digital inclusion, Proximus is taking concrete steps to help consumers make more responsible choices:
- Encouraging refurbished devices – We offer a range of reconditioned smartphones and Fairphones, helping reduce electronic waste.
- Extending device lifespans – Through screen protection, insurance against damage, and a trade-in program, we help customers maximize the use of their devices before replacing them.
- Investing in digital education – We support initiatives that promote digital skills development to ensure that technology remains an opportunity for all.
Together, let’s make digital more responsible
The way we use digital technology today will shape the future of our planet. By making informed choices, we can all contribute to a more sustainable and balanced digital world.
We invite everyone—especially young users—to rethink the way we use technology. Let’s scroll smarter, swipe better, and build a responsible digital future together!
Learn more about responsible digital use on Digital Wallonia (website in French)